VAR or also known as Value Added Reseller is a kind of company that concentrates more on how to improve the overall worth and value of a third party product by means of adding customized service or product and then, resell it to consumers, hence the name. These value added resellers do play a big part most especially when it comes to Information Technology or IT industry. So what they do is, get the core products and offer other services or products on top of it whether installation services, troubleshooting, additional hardware, exceptional consulting services and a lot more.
Value added resellers are in existence all for the purpose of serving a distribution medium for different manufacturers especially to those that are engaged in the field of information technology. Value added reseller is taking the core of software or hardware product or the entire system and customizing the package of additional system add-ons for their customers.
While these resellers are customizing the product and turn it to a whole new one, they aren’t still seen to be the main manufacturer but they have to know everything about the product sold. This way, they will be able to properly maintain, customize, test and at the same time, install it. By realizing the benefit that value added resellers bring, any IT companies will normally offer discounts on products to them as a way to boost sales via this medium. There are some resellers that are exclusively dealing with one company but most are carrying a few or more brands to provide more options to customers.
IT value added resellers therefore benefit everyone in the information technology sector. Not just that, the parent manufacturer can reach to wider audience and also, help them to improve an already existing product. On part of the consumers and clients, this only means that they can take full advantage of the technology available.
On the other hand, not all IT VAR are the same and with this said, it is essential that you make thorough analysis of your prospects to ensure that you’ll make the right choice. This ensures that they can deliver whatever they claim and never fail you as well as your potential market. You can have an idea on what to expect from these IT value added resellers by taking a portion of your time reading reviews online. You can be certain as well to find reviews that are transparent and unbiased, knowing that many websites these days are dedicated to reviewing companies such as value added resellers. This will then let you ensure that you’re making the right decision on which company you should work on with to further enhance and improve your existing IT products and services.